I'm Rory Ulloa — a freelance UI/UX designer and no-code developer based near Houston, Texas, working remotely with founders and small teams across the US. My work sits between brand and build: identity systems, high-contrast interface design, and shipped, production-ready websites. The thing you approve is the thing that goes live.
Brand identity & visual systems
FROM $2,500
Strategy, logo system and guidelines for early-stage teams and personal brands that need a coherent look before they scale.
Brand strategy workshop
Logo system + variations
Color palette & typography
Written brand guidelines
Two revision rounds
Web design & UI/UX
FROM $5,000
Full visual design for websites, apps and digital products — wireframes through high-fidelity, responsive screens and a clickable prototype.
UX audit & wireframes
High-fidelity UI design
Responsive mobile → desktop screens
Clickable prototype
Three revision rounds
Design + no-code build
FROM $8,000
End-to-end: I design it and I ship it. Production build on a modern no-code / AI-assisted stack with forms, payments, analytics and SEO wired up.
Everything in web design
No-code / AI-assisted development
CMS, forms & payments
Launch, analytics & SEO basics
Design retainer
FROM $3,000/mo
A monthly creative-direction and design partnership for teams that ship continuously and need design capacity without a hire.
Ongoing design & build capacity
Priority turnaround
Design system upkeep
Monthly strategy call
How I work
01
Brief & scope
You send a short brief — goals, audience, timeline, budget. I come back with a fixed scope, a price, and a start date. Nothing begins until both are agreed in writing.
02
Direction
One focused round of visual direction: type, colour, layout language and the tone of the interface. We lock a single direction before any production work starts.
03
Design
Full screens designed responsively, mobile through desktop, with real content instead of placeholder text. Revision rounds are set by your tier — two on a Brand Sprint, three on web design and design + build.
04
Build & launch
I build the approved design as a live, responsive site — forms, payments, analytics and SEO basics wired up — then hand over access and a short walkthrough.
05
After launch
Post-launch support is included for the first two weeks. Teams that keep shipping move onto a monthly retainer for continuous design and build work.